Brands
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Effol is a brand offering a range of care products for horses. Very committed to the health and performance of the horse, it offers products with natural components.
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In Horse We Trust (IHWT) is a brand that combines communication and well-being between the rider and his mount.
A primary value for the brand is the understanding between the two beings.
All the products of IHWT link the communication that is felt on horseback from the mouth to the hand of the rider.
The products are handmade and handcrafted in France, they are solid and resistant in time.
All the seams are handmade and the designs are always more unusual!
The products of each range can be found online or in store at West Cheval!
Several collections will be proposed to you, with the most beautiful products and novelties.
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Lami Cell is a Belgian brand offering riding equipment for the rider and his horse. The products offered are innovative and have a high level of comfort. They have an excellent quality-price ratio
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Founded in 1999, LJ Leathers' main objective is to provide riders of all levels with products that offer unparalleled value for money.
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We are a Danish brand that prides itself on creating a symbiosis between functionality, intelligent design and price. This means that we provide equipment and clothing for quality-conscious runners who are not used to making compromises.
We constantly renew our products to meet your requirements. Our products are manufactured to the highest quality standards and are sold in specialty stores around the world.
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Myler is more than just a bit; the Myler System is a whole new way to understand how the bit works in your horse's mouth. Ron, Dale and Bob Myler are third generation horsemen who developed a theory of tongue relief and pressure by training their own horses. Their unique mouthpieces and innovative cheeks provide the rider with excellent communication with the horse and allow the horse to relax in the bridle.
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Poponcini bits are made in Italy, they are known to be extremely pleasant for the horses mouth.
They are composed of a steel wire and a brass socket at the ends, then a layer of plastic is poured around it, and finally they come to deposit by hand a layer of special silicone, non-toxic of course.
This assembly is also known as HARMONY : it designates this soft silicone which makes the fame of Poponcini bits.
Thanks to the Poponcini bits, horses can relax much more easily, the shape of the bits allows horses to close their mouths easily, which makes them calmer and more composed.
The history of Poponcini bits
The Poponcini Bits brand was created by Giuseppe Poponcini in Italy, he is a mechanical craftsman known for his creations in several fields. Passionate about horseback riding since his youth, he decided to offer a horse to his son.
After trying different types of bits he realized that this horse with a very sensitive mouth could not stand any bit, rather than buying and trying dozens of new bits he decided to create the perfect bit for his horse.
After studying the different types of bits and materials, he succeeded in making an exceptional type of mouthpiece that allows the rider and the horse to have a harmonious communication.
That's why when he decided to create his brand and market his bits he chose to call them Harmony.
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Royal Rider is an Italian brand that since 1998 creates products with unique design, elegance and technique.
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Originating in Australia and New Zealand in the early 1960s, the Zilco Group is now a leading supplier of equestrian products worldwide.
Zilco's staff includes specialists in various equestrian disciplines. This knowledge and experience, combined with constant market research, is the driving force behind our in-house design team.
Zilco has always been an innovator, using modern materials and the latest ideas, all of which are thoroughly tested before a product is released.
Zilco is committed to quality and customer service, whether it is our own products or quality products selected from other manufacturers we represent.